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Do You Know How to Speak to Your Ideal Client?

Imagine that it’s morning and you’re sipping a delicious cappuccino (or tea, if you don’t share my coffee vice). You open your calendar to see what your day will be like. Oh look, your first appointment is with Jane. That’s so great. You love working with her because there’s never any BS. You don’t have to struggle to get her to share what’s going on. It doesn’t hurt that she’s such a nice person, you know, someone you’d have been happy to have as a friend (if she wasn’t a client, that is). After Jane, it’s Sarah. Another great client. Then lunch, followed by appointments with Tim and then Sam. Two more clients you love working with. After that, you have to catch up on some notes (sigh…) but not too many, and then you’re done for the day! What would it feel like to know that’s what your day will be like? What would it feel like if that was your day every day at your practice? How would you like knowing you’ll only be working with people who let you make the biggest difference with the least struggle? That’s what happens when you focus on your ideal clients. As a bonus, they’re also the ones most likely to want to be your clients.

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Second Tip to Get More Clients from Your Website – Add Relevant, Fresh, and Valuable Content

You’re walking along a familiar city street. You’re approaching a bakery you know and like. Still, you’re in  a bit of a rush so you’ll keep walking past it. Suddenly, your nose gets tickled by the amazing scent of freshly baked bread. You can’t resist and go in. What just happened? The combination of knowing and liking the bakery, and knowing and experiencing the scent of fresh bread overrode your initial intention to walk by. If your website can emulate that experience for your prospective clients, they’ll spend time there. Over time, assuming they find your fresh content valuable, they'll start trusting you as an authority, recommend you to others, and be more likely to reach out when they need your services. Here's what content's most likely to work.

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First Tip to Get More Clients from Your Website – Show Up

A website doesn’t guarantee clients, but having no website (almost) guarantees a struggling practice. As I mentioned before, almost all therapy websites I’ve seen have major issues that prevent them from getting as many clients as possible. But our first deep dive tip talks to those of you who haven’t yet put up your own website. As long as you haven’t done that, how would most clients even find you? If you do already have a website live, use my checklist to make sure your site ticks all the boxes.

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10 Tips to Get More Clients from Your Website

If you have a practice, you have a website (you do, right?). However, almost all therapy sites out there have major issues. Here are 10 tips on improving your site so your ideal clients find and contact you. These include “search engine optimization” (SEO) that gets you ranked higher. If your site isn't optimized, you're whispering in a loud auditorium – not very effective. However, just showing up in search results doesn’t guarantee your ideal client will call. For that, he has to feel understood when visiting your site, which the rest of the tips address.

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Financial and Other Business Routines Can Save Your Practice

Do you feel overwhelmed by too many moving parts, too many reports, too many things to track in your private practice? Do your keep missing payment due dates and/or feel sure that many payments owed to you disappear and you never even know? When tax time arrives, are you sure your accountant hates you because you hand over to them a huge, messy pile of receipts, statements, and other assorted piles of paper? Business routines can help you tame the paperwork beast, and here’s your checklist, culled from over a decade of running multiple small businesses, including a Marriage and Family therapy practice.

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Best Way to Pay Yourself from Your Practice

You have your very own private practice, and even paying clients – congratulations! You’re officially the owner of a business with revenue (and hopefully profit too!). How do you pay yourself out of your profits? Is that the best way? Can doing it differently save you money? Here are some ways practice owners pay themselves, their pros and cons, and which one is best for what situation.

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Rental Space Checklist - What your Private Practice Needs

It’s one of the biggest, if not the biggest expense in your business budget. Getting it right can attract more of your ideal clients. Getting it wrong can be a painful and expensive mistake from which it’ll be hard to extract yourself anytime soon. It’s renting the right space for your private practice. Here’s the 15-point checklist we used to choose rental space when my wife was still renting from others. I use the same list when coaching therapists today.

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Are You Setting a Trap for Yourself?

If you’re a member of online therapist groups, I’m sure you’ve seen plenty of threads that start off something like: “I’m looking for intake forms for my private practice. If you don’t mind sharing, please…TIA.” There’s nothing wrong with frugality, and I’m all for reducing business expenses. However, being frugal has its time, place, and appropriate targets. Your intake forms are not one of those! If you’ve been collecting forms shared by other therapists here and there, you’ve been setting up a trap that may well spring on you one day… when you’re audited for HIPPA compliance or worse, when someone sues you for breaching their health information privacy.

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7 Crucial Considerations When Renting Out Space to Others

If you see clients in person in your practice, office rent or mortgage is one of your largest business expenses. If the space is large enough, subleasing or renting out to others is a great way to offset a big part of that cost. When my wife Risa’s practice reached full-time, she rented a 5-office suite and subleased several offices to other therapists. Several years later, we bought and built out our own suite, renting space to six therapists. Several of them have now been with Risa for over nine years, moving with us when we established our own suite. Here are the most important lessons we’ve learned over the years on how to get the best renters, and how to keep them. Whether you’re considering becoming a landlord or renting space in someone else’s suite, this post is for you.

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Holidays Checklist for Your Practice

You know the old saying, "Can’t see the forest for the trees"? Holidays serve a really important purpose for us humans, beyond any religious or cultural reason. They help demarcate our lives, and give us an opportunity to stop, take stock, and see our context (the forest), rather than just the day-to-day details of our lives (the trees). So, what should you be doing this Holiday season, looking at your practice's big picture, to ensure next year is a success?

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Figure Out Your Perfect Office Space Solution in under 5 Minutes

Rent is the biggest budget item for many practices, so you need to choose the right space solution. My wife Risa started by renting daily office space and gradually worked her way up to where we now own our office suite and rent out excess space to other clinicians. This means that not only have we seen it all, we’ve experienced most of it firsthand. Based on that experience, we've come up with a few simple questions that will guide you in figuring out what your own perfect space solution will be.

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You CAN Recover from Slowdowns in Client Traffic

It’s a fact of life – slowdowns in client traffic are a matter of when, not if. However, there’s no reason why such a slowdown should lead to financial or business ruin. In fact, it may be a blessing in (albeit very effective) disguise! When a slowdown come knocking at your door, if you respond by keeping a positive outlook and taking immediate and effective action, you may find yourself piercing its frightening disguise and seeing it for the opportunity it hides.

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